Peter Boris Kreilgaard Head Of Marketing COOP Shopping
Peter’s primary motivation is growing an organization’s economic performance by creating competitive advantages.
He is responsible for delivering sales and best in class marketing for coop.dk Shopping one of Denmark’s largest and most successful e-commerce sites. Peter leads the marketing team of +20 employees in a data-driven digital environment.
The key focus is to drive the acquisition/retention of customers by using a blend of analytical thinking, data-driven insight and knowledge of the latest marketing tools combined with a strong creative sentiment.
In addition, Peter is recognized as one of Denmark’s most innovative and respected marketing professionals in 2016, 2017, 2018 and 2019 by the Danish Marketing Association, being a judge at the national marketing awards.