Speaker: Luciana Cardoso Digital Director ESTADÃO
After a long period at IBM Latin America, she arrived at the newspaper O Estado de São Paulo in 2011 always working with digital. Graduated in Information Systems and with a Master in Journalism, today she is responsible for the Digital Strategy area of the newspaper. This area consists of Product Development, Business Intelligence, Marketing and Technology. She has led several important projects for the company, such as the News APP for Subscribers, the creation of Dynamic Paywall, among others.
Luciana is also in charge of the Digital Strategies board and representative of Estadão in digital committee of the National Association of Newspapers