Speaker Fredrik Thorsen Global Head Digital Marketing Absolut Vodka *Subject to final confirmation
Provides leadership in the development and implementation of marketing strategies, campaigns and programs across owned, earned and paid touchpoints on global level including social media, websites, e-crm, e-commerce, Search (SEO/SEM) etc.
* Development and management of all owned and earned channels including social media and e-crm and Global websites.
* Management of digital paid advertising.
* Provide leadership on digital agencies and various creative partners including Internal agency (Neon) and external Lead Agency.
* Coordination with other teams across markets and regions and specialist-groups.