Charlotte Binderup-Haue Circle K

Charlotte Binderup-Haue Circle K
  • European Head of Digital & Customer Experience
  • Company: Circle K

Speaker: Charlotte Binderup-Haue European Head of Digital & Customer Experience Circle K

About Charlotte…

Key responsible is to drive digital marketing transformation towards a customer-centric and data-driven organization. Drive a changing culture towards a modern marketing setup to optimize customer experience and business objectives.

Head the digital business development and customer experience team. Responsible for the European digital road map and strategic execution. Implement SAFe as a framework to deliver digital solutions agile and in accordance with market expectations.

About Circle K…

Circle K is part of the global convenience and fuel retailer Alimentation Couche-Tard Inc., a leader in the convenience store industry. More than 90,000 people work under the Circle K banner which regroups a network of more than 10,500 stores in 27 countries. Welcoming millions of clients every day, Circle K stores offer a broad mix of food products, premium coffee, beverages, other merchandise and services and motor fuel. The banner also regroups commercial fuel wholesaling activities in Europe.

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