Customer Engagement Stage – “Endo” Engagement – How to get your internal customer to develop, use and promote tools that he asked for?

12:55 pm - 1:20 pm

Customer Engagement

Speaker: Jose Correia CIO Brasil Renault-Nissan-Mitsubishi

Session: “Endo” Engagement – How to get your internal customer to develop, use, and promote tools that he asked for?

Often the development of a product or project is hampered by the low involvement of the demanding business area. It is mandatory that the internal IT customer feels part of the construction and promotion of a product.