Forefront Consulting Group Speaker Interview Written by Digital Enterprise Festival Nordics on April 10, 2018

Next up in our Nordics Digital Enterprise Festival speaker insights are Rebecka Borg and Sebastian Lind both Senior Management Consultants at Forefront Consulting Group Forefront advise customers such as ABB, Coca Cola, PostNord and Skanska on business and digital transformation strategy, Rebecka and Sebastian are delivering a Keynote address themed “A Mixed Double Marketing Transformation”.

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Check out our the event agenda here

Can you tell us a bit about Forefront Consulting?

Forefront Consulting group was founded in 2007 and has grown into a leading consultancy business with more than 350 employees in five different locations in Sweden. Forefront Consulting is built on three different offering areas – Strategy and operations, Design and Technology. Sebastian and Rebecka are part of Business Transformation supporting clients to develop strategies and business in the Digital landscape.

As Senior Management Consultant what does that mean on a day-to-day basis?

Everything from providing advisory to leadership teams in areas like Business modelling to strategy workshops and setting the Digital agenda. It’s not uncommon that we enter the dialogue with clients when they have identified an opportunity but also when they are challenged either by declining business or when there’s a need to change the strategy.

What brought you here? Was it your initial career path of choice?

Rebecka and Sebastian have different backgrounds in retail and tech in executive positions in Marketing. Being a Management consultant gives you an opportunity to share and get insights from talented people cross different businesses.

What is the best and worst part of the day for you?

Rebecka and Sebastian share the same view, meeting with clients in times of change is what makes work rewarding. To lead and help companies change is always dependant on people and culture which makes every day different to the other. The worst thing is when priorities and focus are put on the wrong things stealing energy from the important tasks or activities.

What makes you passionate about the world of digital and technology?

That technology will democratize everything from art, transportation to sustainability; this is something completely new to the world with less or no boundaries.

What song are you listening to the most?

Sebastian, over the past years it has been U2, ‘Where The Streets Have No Name’. It reminds me of the problems that the world still is facing and we still have a long way to go.

What do you enjoy doing when you are not at work?

Rebecka likes to design her own line of handcrafted jewellery and singing. Sebastian is an enthusiastic cross-country skier and hobby guitarist.

Digital has already taken us on a significant journey both in business and in our personal lives. What big things do you think we should be looking out for in 2018?

Integrity of personal data. More automation of everything from customer service to delivery. In marketing we will see that trusted relations will be more important than reach.

And how about looking ahead to 10 years time?

That the millennials and the first generation that are born digital find more ways to incorporate technology into our daily lives making things easier, faster and more convenient.

You are going to be speaking at our next Digital Enterprise event in Stockholm where you will be talking about how the Marketing function is transforming. Can you tell us a bit more about that (without giving too much away of course)?

We will explain how the relationship between the customers and corporations are changing:- What a digital consumer expects and how the CIO and CMO needs to find new ways to cooperate.

Do you think technology is creating more opportunities for marketers or simply creating more noise to cut through in order to target customer appropriately?

Technology investments will not create success by itself; it needs to be carefully planned and the organisation needs to adopt, step-by-step. You can’t only rely on the best of suites, you need to have an agile mindset and continuously introduce the new ways of working. By doing so you will take incremental steps and re-use learning to improve your results.

Do the opportunities differ across B2B and B2C markets?

In marketing we see many similarities since the behaviour of both a B2B and B2C customer is driven by digitalization. We also see a trend that B2B use consumer marketing methods while targeting professional users. By the end of the day it’s about people.

Digital and technology is moving fast, do you think the marketing and sales functions will look different again in 5 years time?

Yes. It will be much easier to make decisions based on available data. Many of the daily tasks will be fully automated.

Thanks for your time Rebecka and Sebastian!

To find our more and who else will be taking centre stage, take a look at the conference agenda and book your tickets.

If you have any questions or sponsorship inquiries email or call the team on 00 44 203 9500 565

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