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HS attached

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]It’s very easy to look in the rearview mirror and construct a story about disruption as an inevitable process that destroys some of our largest brands and companies over the years.  But the truth is, while we are being disrupted, we are rarely aware of it.

 

The playbook of the business world is littered with the failures we all know about – but how can we stay ahead of the curve?

 

In this interactive workshop session Rachel will talk through practical tips and techniques to assess your organisation’s vulnerability to disruption, explore what you can do to identify strategies for execution, and share ideas for winning the disruption war.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” border_color=”#000000″ padding_top=”30″ padding_bottom=”30″ css_animation=””][vc_column][icon_text box_type=”normal” icon=”fa-clock-o” icon_type=”normal” icon_position=”top” icon_size=”fa-3x” use_custom_icon_size=”no” title=” 09:20 – 09:50 ” separator=”no”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” padding_top=”20″ css_animation=””][vc_column_inner width=”1/2″][vc_single_image image=”16538″ img_size=”200×200″ qode_css_animation=””][vc_separator type=”transparent” up=”10″][vc_column_text]

pitney-bowes-logo

PAUL LEWIS

B2B Social Selling Lead Pitney Bowes

“Transforming Your Sales Organisation With Effective Social Selling”

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Traditional selling methods are no longer enough to sustain success; digital tools and techniques are now an essential component of any efficient sales enablement strategy and are revolutionizing sales and prospecting.

 

Recent research has revealed that 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions.

 

Social selling is no longer optional for your business. It’s a powerful strategy that can help sell your ideas, establish credibility, secure funding, attract talent and win customers.This session will address how to adapt to changing buying behaviours and build a successful social selling programme.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” border_color=”#000000″ padding_top=”30″ padding_bottom=”30″ css_animation=””][vc_column][icon_text box_type=”normal” icon=”fa-clock-o” icon_type=”normal” icon_position=”top” icon_size=”fa-3x” use_custom_icon_size=”no” title=” 09:50 – 10:20 ” separator=”no”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” padding_top=”20″ css_animation=””][vc_column_inner width=”1/2″][vc_single_image image=”17062″ img_size=”200×200″ qode_css_animation=””][vc_separator type=”transparent” up=”10″][vc_column_text]

ROBERT FARRELL

Digital Marketing Institute

“Digital Game Changers 2017”

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[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” border_color=”#000000″ padding_top=”30″ padding_bottom=”30″ css_animation=””][vc_column][icon_text box_type=”normal” icon=”fa-clock-o” icon_type=”normal” icon_position=”top” icon_size=”fa-3x” use_custom_icon_size=”no” title=” 10:20 – 10:50″ separator=”no”][vc_row_inner row_type=”row” type=”grid” text_align=”left” padding_top=”25″ padding_bottom=”25″ css_animation=””][vc_column_inner width=”1/2″][vc_single_image image=”16773″ img_size=”200×200″ qode_css_animation=””][vc_separator type=”transparent” up=”10″][vc_column_text]meltwater-logo-2HEIDI MYERS                                                                               

MD Meltwater

“Good News Travels Fast – Are Brand Ambassadors The New Social Currency?”

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The challenges of driving, guiding and measuring digital word of mouth it in today’s hyper connected world is keeping most communication professionals up at night.

 

Thanks to social media, brand reputation can be made or slayed in the tap of a tweet. Our brand lovers and haters are gathering, but the explosion of online media has presented a noisy and volatile landscape for communication professionals to work within.

 

Versatile communication strategies are needed to navigate and manage the noise in order to capitalise on engagement.

 

This session with Heidi Myers, Meltwater’s Marketing Director EMEA will ensure you have the tools to in place to execute a fighting social media strategy today

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” border_color=”#000000″ padding_top=”30″ padding_bottom=”30″ css_animation=””][vc_column][icon_text box_type=”normal” icon=”fa-clock-o” icon_type=”normal” icon_position=”top” icon_size=”fa-3x” use_custom_icon_size=”no” title=” 10:50 – 11:15″ separator=”no”][vc_column_text]

 Meet The Experts / Networking / Refreshments

[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” border_color=”#000000″ padding_top=”30″ padding_bottom=”30″ css_animation=””][vc_column][icon_text box_type=”normal” icon=”fa-clock-o” icon_type=”normal” icon_position=”top” icon_size=”fa-3x” use_custom_icon_size=”no” title=” 11:15 – 11:45 ” separator=”no”][vc_row_inner row_type=”row” type=”grid” text_align=”left” padding_top=”25″ padding_bottom=”25″ css_animation=””][vc_column_inner width=”1/2″][vc_single_image image=”17227″ img_size=”200×200″ qode_css_animation=””][vc_separator type=”transparent” up=”10″][vc_column_text]Dixon Jones

Managing Director Majestic

“Master Link Building To Gain Search Visibility”

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Recent primary research has looked at why some web content earns “shares” and other content earns “links”. But why does this difference matter? With customers in 100 countries, Majestic are a Birmingham based specialist search engine that have recently won the Queens Award for innovation.

Dixon Jones will reveal some of its findings to show why links to web content are still so important for search algorithms such as Google’s and how marketers can develop content strategies that properly harness the power of links on the Internet.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” border_color=”#000000″ padding_top=”30″ padding_bottom=”30″ css_animation=””][vc_column][icon_text box_type=”normal” icon=”fa-clock-o” icon_type=”normal” icon_position=”top” icon_size=”fa-3x” use_custom_icon_size=”no” title=” 11:45 – 12:15 ” separator=”no”][vc_row_inner row_type=”row” type=”grid” text_align=”left” padding_top=”25″ padding_bottom=”25″ css_animation=””][vc_column_inner width=”1/2″][vc_single_image image=”17279″ img_size=”200×200″ qode_css_animation=””][vc_separator type=”transparent” up=”10″][vc_column_text]Dipti Bhatia

Global Head Inbound Campaigns Truphone

“Embedding Employee Advocacy Initiatives To Supercharge Inbound Marketing Campaigns ”

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In this session Dipti will discuss:

 

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cognizant-logo1IAN WEST

VP Analytics & Information Cognizant

“The implications of the EU Global Data Protection Regulation on every Business and their Digital Service Providers”

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Learn what the EU Global Data Protection Regulation means for your business – Carrot or Stick its your choice but with fines of €20m or up to 4% of Global Revenue (whichever is the larger) being applied for every data breach and every data mis-use after May 2018 the carrot is the better option.

 

Are you aware? Are you prepared? Do you comply?

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Networking Lunch & Meet The Experts @ Sponsors Pavilion

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 CLAIRE TREVIEN

Head Of Content Passle

“5 Things To Do After You Hit Publish”

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Content: Creating a piece of content that differentiates you from the competition and demonstrates your expertise is only the first step in its journey. How do you then ensure it reaches the right people? More than that, how can you use it to convert prospects? In this practical session, Claire Trévien will share five key ways in which you can maximise the reach of your content, through the distribution or transformation of your original piece.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” border_color=”#000000″ padding_top=”30″ padding_bottom=”30″ css_animation=””][vc_column][icon_text box_type=”normal” icon=”fa-clock-o” icon_type=”normal” icon_position=”top” icon_size=”fa-3x” use_custom_icon_size=”no” title=” 14:15 – 14:45 ” separator=”no”][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner width=”1/2″][vc_single_image image=”17303″ img_size=”200×200″ qode_css_animation=””][vc_separator type=”transparent” up=”10″][vc_column_text]

Dale Lovell

Chief Digital Officer Ad You Like

“The DNA Of Native Advertising Success”

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]In this talk Dale Lovell, Chief Digital Officer of ADYOULIKE, takes us deep into the DNA of native advertising, exploring the myriad different components that go in to native advertising success for brands.  Emphasis is given on why and how to adopt a ‘native-first’ mindset within your organization. Expect real-life case studies that prove the value of this exciting advertising medium.

 

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” border_color=”#000000″ padding_top=”30″ padding_bottom=”30″ css_animation=””][vc_column][icon_text box_type=”normal” icon=”fa-clock-o” icon_type=”normal” icon_position=”top” icon_size=”fa-3x” use_custom_icon_size=”no” title=” 15:15 – 15:45 ” separator=”no”][vc_row_inner row_type=”row” type=”full_width” text_align=”left” padding_top=”20″ css_animation=””][vc_column_inner width=”1/2″][vc_single_image image=”17109″ img_size=”200×200″ qode_css_animation=””][vc_column_text]

Owen Williams

Social Media Lead BBC Sport

“Social Media – Be Brave ”

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In “Social: Be BRAVE”, Owen talks through Alex Trickett’s (Head of Sport, Twitter UK) “BRAVE” philosophy – unlocking the 5 ways to deepen audience engagement across Social.

He’ll provide insight into the development of social video, and uncover the science underpinning the evolution of the traditional linear TV format into a non-linear social and digital experience.

Owen also discusses the 3 principles of social virality, and opens a door on that most viral social tactic of all:  serendipity!

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” background_color=”#ffffff” border_color=”#000000″ padding_top=”30″ padding_bottom=”30″ css_animation=””][vc_column][icon_text box_type=”normal” icon=”fa-clock-o” icon_type=”normal” icon_position=”top” icon_size=”fa-3x” use_custom_icon_size=”no” title=”15.45 to 16.15 ” separator=”no”][vc_row_inner row_type=”row” type=”grid” text_align=”left” padding_top=”25″ padding_bottom=”25″ css_animation=””][vc_column_inner width=”1/2″][vc_single_image image=”17334″ img_size=”200×200″ qode_css_animation=””][vc_separator type=”transparent” up=”10″][vc_column_text]Ringo Ross

Digital Strategist – McCann

Unskippable Stories

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Mobile devices have become our totems, the constant companion by our side, the first thing we see in the morning and the last thing at night. But small screens can be a challenging canvas for the big brand stories we want to tell.

In the last 75 years we have become incredibly effective at telling stories that resonate in a 30 second spot on TV, so how do we create content that our audience really wants on mobile?[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”expandable” text_align=”left” background_color=”#f5f5f5″ color=”#414141″ hover_color=”#164c8d” more_button_label=”Show Map” less_button_label=”Hide Map” button_position=”center”][vc_column][vc_row_inner row_type=”row” type=”full_width” text_align=”left” padding_bottom=”-5″ css_animation=””][vc_column_inner][vc_gmaps link=”#E-8_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” size=”550″][vc_separator type=”transparent” up=”-45″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_column_text]


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