Sandy Guhman

Sandy has over 20 years of experience in direct and digital marketing having worked at companies including Yell, Experian and most recently Sky.

At Sky Sandy is responsible for driving digital and social targeting capabilities including, audience management in Sky’s Data Management Platform (DMP) and the social media landscape. Sitting within Insights and Decision Science, Sandy’s team has leveraged Sky’s rich consumer data set to drive, omni-channel planning and personalization through optimal targeting, testing and campaign evaluations. Sandy has driven the integration, roadmap and the use of various technology products and data achieving digital media efficiencies and improve campaign performance and measurement.

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