Richard McCrossan

Richard McCrossan Strategic Business Director EMA Genesys

Making the world a better place.

As a director of strategic business for Genesys EMEA, I am a change maker responsible for developing and driving the Genesys business into new markets.

I led Genesys’ Digital business in EMEA from a standing start to become the lead sales go-to-market model and driver of business success for the region.

A passionate evangelist for great customer experience, I focus on making innovation work; helping businesses determine the “art of the achievable” not just the art of the possible.


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