Speaker Insights with Igor Mate, Tetra Pak Group Written by Digital Enterprise Festival Nordics on October 12, 2018

Barcelona Digital Enterprise Festival Speaker Insights – Igor Mate, Global Data Privacy Manager, Tetra Pak Group (Sweden)

Next up in our Speaker Insights series is Igor Mate Dr  Global Data Privacy Manager for Tetra Pak Group (Sweden). Igor gives us a peek into the challenges we’ll face during our fast-paced digital transformation journeys, such as the fact ‘we have created 90% of the world’s data in the past year, while we are only using 1% of the data effectively’


The Nordics Digital Enterprise festival event in Copenhagen on 7th February 2019 will host Igor’s talk: “Fostering Digital Business by Personal Data Protection Management Via GDPR” which will focus on new GDPR regulations. Other speakers include leaders in digital transformation from brands such as Maersk, eBay, Ericsson, Gucci and Grundfos to name just a few.


We have small quantity of 241 tickets available, to reserve your place click here TICKETS.


Over to Igor…




DEF: Can you start by telling us a bit more about your role at Tetra Pak Group and what your main responsibilities are? What does a typical day at the office look like for you?


Igor: I am responsible to oversee on a global level the privacy activity of Tetra Pak Group. Key areas are operationalizing privacy compliance, manage the related risks and support recent and future businesses in the field of personal data management.


DEF: Is Digital Transformation a core component of the company’s vision? How much focus is the company now placing on digital innovation versus in the past?


Igor: At Tetra Pak, Digital Transformation is an ongoing program. It is not only about more business, but about better business: via digital solutions, we can utilize more information regarding customers and consumers. Beyond sales and marketing, digitalisation improves production and logistics, resulting in higher efficiency and less impact on the environment.


DEF: How important do you think digital transformation is for companies who compete in the processing and packages space?


Igor: Markets, also of traditional mass production, are becoming increasingly complex and diverse. This complexity and diversity can be managed if companies employ digital solutions more and more. And then there is the competitiveness: traditional quality shall be supplemented with digital quality.


DEF: What do you enjoy the most about the work that you do at Tetra Pak Group?


Igor: In our digital economy, with the GDPR, personal data management was catapulted into the very heart of the business. My colleagues and I can liaise with all of Tetra Pak’s business and corporate processes and that means a very colourful (and challenging) job.


DEF: As part of your digital transformation strategy, are there any specific tools that you implement?


Igor: Tetra Pak’s Digital Transformation Program covers several aspects of our businesses. For me the most important is making us understand the value of personal data and trade on the business potential of enhanced personal data management.


DEF: Do you think digital optimisation is necessary for companies of all sizes in your sector? Should smaller companies, such as start-ups, also be thinking digitally?


Igor: I would rather see the need for push it more for the big ones. Also, in order to be able to address challenges that possible disruptive competitors might bring about.


DEF: Digital transformation has already taken us on a significant journey both in business and in our personal lives. What big things do you think we should be looking out for in 2019?


Igor: There are few awesome numbers here: we have created 90% of the world’s data in the past year, while we are only using 1% of the data effectively. It means that extension of data analytics will evolve. If more data is utilized, subsequently more is to be protected and

managed. Accordingly, GDPR (-based) privacy schemes will have more roles in supporting digitalisation.


DEF: You are going to be speaking at our next Nordics Digital Enterprise Fest event in Copenhagen. Without giving too much away, can you tell us a bit more about what you will cover?


Igor: Let me highlight just one bit: it is not only a technical shift, but an organizational – cultural change.


DEF: If you weren’t working in digital transformation and data what would you be doing instead?


Igor: I would do more in supporting colleagues dealing with the social aspects of our expanding digital present.


DEF: If you were stranded on a desert island, which three items would you want to have with you and why?


Igor: Books. Fiction. (Acknowledging that George Orwell’s 1984 could not be any more on the list…)


DEF: Thanks for your time, Igor!


Igor: Thanks to you. Looking forward to meeting peers in your coming events.



Igor will be joining us to speak at our next Digital Enterprise Festival taking place in Copenhagen. You can expect to meet delegates from large scale enterprises such as Maersk, Carlsberg and eBay and many more. For sponsorship or speaker enquiries email us at enquiry@digitalenterprisefest.com, and to find out more & who else will be taking centre stage, take a look at the event here www.digitalenterprisefest.com/nordics


For more DEF events across Europe in 2019 click here: www.digitalenterprisefest.com


DEF Team

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