Sky’s Innovative Use Of Data And Technology For Audience Targeting

Ostersoen

2:00 pm - 2:30 pm

Sky’s digital targeting strategy leverages both on- and offline user behaviours to customise the digital experience in inbound and outbound; this session will look at the integration and innovative use of their tech stack to make this approach possible, including how they are using 1st, 2nd and 3rd party data.