Engaging the digital Consumer to win – Speaker Richard McCrossan Genesys
Consumer expectations, for how they can engage with businesses, have never been more challenging to meet. Consumers expect seamless, frictionless journeys spanning all touchpoints across marketing, sales and service. Richard will discuss how connecting all moments for the consumer and enterprise can help businesses differentiate in the digital age. How taking advantage of emerging capabilities – like artificial intelligence, messaging and augmented reality – can meet consumer expectations, drive higher lifetime value and top line revenue growth; while at the same time reducing operating costs.