Keynote – A Mixed Double – Marketing Transformation
Speakers – Rebecka Borg & Sebastian Lind Senior Consultants Forefront Consulting www.ffcg.se
Rebecka and Sebastian with experience as Marketing executives and CMO in both tech an retail will share their latest findings in the changing role of the CMO respectively in B2B and B2C companies. How is new technology shaping the future of marketing and sales? What happens when customers become users rather than buyers and how can the business adopt to the new market rules?