Sandy has over 20 years of experience in direct and digital marketing, from selling lists and labels for direct marketing purposes at Yell Data to managing business risk & data solutions at Experian and Data Planning & Strategy at Sky, then naturally stepping into Sky’s data tech.
With 33 million customers and over 31,000 employees across 5 countries, Sandy’s role at Sky is a demanding one. She drives digital and social target capabilities including, audience management in Sky’s Data Management Platform (DMP) and social media landscape.
Sandy’s team sits within Insights and Decision Science, and has successfully leveraged Sky’s rich consumer data set to drive, omni-channel planning and personalisation through optimal targeting, testing and campaign evaluations. With her team, she ensures the right tech stack and data integrations are in place to drive Sky’s Omni channel targeting capabilities and audience strategy across multiple product areas and customer life-cycles.
Sandy’s talk will guide you on how to leverage data and technology to be more relevant and targeted in paid media on third-party websites leading to media efficiencies as well as fuelling audience’s strategy and being more targeted in owned properties.